Company News, Regulations

Vegamour Discontinues Advertising Claims for Gro Ageless Anti-Gray Hair Serum

Move follows challenge from National Advertising Division.

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By: Lianna Albrizio

Associate Editor

Vegamour, Inc., a holistic hair wellness company that offers consumers a line of hair care products including serums, shampoos, conditioners, and hair boosting supplements, voluntarily discontinued advertising claims regarding its Gro Ageless Anti-Gray Hair Serum.   The move comes on the heels of their response to a BBB National Programs National Advertising Division (NAD) challenge, brought as part of NAD’s routine monitoring of national advertising for truth and transparency.   ...

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